Lord Alan Sugar (Baron Of Clapton)

After Dinner & Event Speaker (in association with SpeakOut)

Alan Sugar first went into business selling products such as cigarette lighters, intercoms and TV aerials. In 1968 he founded the home electronics group Amstrad.

1985 saw a major breakthrough with the launch of the PCW8256 word processor which, although made of very cheap components, retailed at over three hundred pounds.


At its peak Amstrad achieved a stock market valuation of 1.2 billion, but the nineties proved a troubled time and in 1997 Amstrad divided into Betacom and Viglen.

Alan Sugar's business empire was in 2005 estimated to be worth 700 million and he was 25th on The Times Richlist in 2004.

An interesting episode in Alan Sugar's life was when he and Terry Venables got together to buy Tottenham Hotspur Football Club on June 21st 1991. They beat off a late bid from Robert Maxwell for Spurs. In an interview with Channel 4's High Interest programme, Alan Sugar said The only dialogue I had with Rupert Murdoch was when that clown Maxwell came on the scene and knowing that they were in the past arch enemies I think Rupert rang me up one day and said 'what's going on with this football club you're trying to buy and this clown Maxwell is trying to buy also', and I think I might have said to him at the time 'he's got the power of his newspaper to hype up the thing, I haven't got a newpaper so perhaps one of your journalists could put in a good word for me on The Sun, but that was about it


In 2005 Sir Alan Sugar as he was know then, entered the world of reality TV where he tested 14 apprentices in the BBC TV series based on Donald Trump's successful US show The Apprentice. The winner Tim Campbell received a six figure salary and became Project Director for Amstrads new Internet based Health and Beauty Division with the first product 'the Integra Face Care System' already launched.

The second series of the The Apprentice was screened in early 2006 and the winner this time was Michelle Dewberry, Michelle took up her position with Sir Alan and her role was to set up a new business venture called Xenon Green where she was supporting companies schools governments etc to conform to the WEEE (Waste from Electrical and Electronic Equipment) regulations. It will be a new world company specializing in the safe disposal of computer systems and associated hardware.

2007 and 2008 saw series three and four and Lord Sugar is now very much a regular face on our screens. Further series of BBC's The Apprentice are always in the pipe line and in 2009, we saw a fifth series on our screens. The winner this time was the go getting Restaurateur and marathon runner from Hull, Yasmina Siadatan.

When series 7 arrived a change was made where the prize was now a £250,000 investment in a new business created by the winning candidate. However, Lord Sugar was to own 50% of the company.

Still ongoing, there have now been 9 series of The Apprebtice with series 10 due out in the Autumn of 2014.

After 40 years with Amstrad, July 2008 saw Sir Alan step down as the companies chairman, in what he said was a planned move following the company's acquisition by Sky in 2007.

Requests for Lord Sugar to appear at corporate events has steadily increased. However, Sir Alan is a busy man, between running his businesses, his Mayfair property portfolio and his executive private jet company.

Alan Sugar was knighted on 14th June 2000 and later took his seat in the House of Lords in July 2009. His full title is now Baron Sugar of Clapton in the London Borough of Hackney.

To book Lord Alan Sugar, contact Emkay Entertainments Agency via mark@emkayentertainments.net. Alternatively, speak to a booking agent directly on 01506 855 555.


Please note; Emkay Entertainments act as a booking agent for any engagements for this artiste. Bookings are processed through our partner agency, SpeakOut!.